What is Spotify? Why do people choose to use it?

     In our daily lives nowadays, we have to admit that listening to music has become a part of our lives that we hardly even notice. Before we know it, many people can listen to music in every place, whether on the subway, in a bus, in a private car, or walking along the street.

     Listening to music, we can choose to listen from various sources, whether it's through television, phones, mobile devices, or even the radio. But in this era, music streaming services that are popular among teenagers or working people include many platforms like Apple Music, YouTube Music, JOOX, and SoundCloud. However, the most popular one we will talk about today is Spotify.

What is Spotify?🎧

     Spotify, the giant music streaming service from Sweden, used for listening to music, currently has over 200 million users worldwide. It officially launched on October 7, 2018.Prof. In 2008, Spotify was developed by a startup company called Spotify AB, born from the collaboration between Daniel Ek and Martin Lorentzo, who are both technologists and entrepreneurs. They started the startup company, which eventually became one of the most influential music streaming companies today.

After officially launching in Thailand, it created quite a stir in the Thai music streaming industry. Before Spotify entered Thailand, music lovers had to secretly change their VPN settings to use Spotify's services.

Highlights of Spotify music streaming🎼

'The generosity of the spenders' who can use the service for free without spending money. Spotify launched as a freemium music streaming service, meaning users do not need to pay to use the service for free. This allows new users to try out and get to know Spotify's services before deciding to subscribe to the paid premium service. Alternatively, if someone doesn't want to spend any money, they can continue using the service for free with limited features, such as not being able to choose the songs they want to listen to, having to play songs in shuffle mode only, not being able to play songs offline, and not being able to skip ads or choose to fast-forward songs, among other limitations.

This free service feature of Spotify is likely to meet the needs of many people during times of high living costs who want to use music streaming services to listen to a variety of new songs without spending money. At the same time, the number of users subscribing to the premium paid service has not decreased at all. On the contrary, Spotify has seen an increase in users of both types continuously every year.

3 Key Points for Spotify's Market Penetration💚

1. Choosing to target a niche market

Spotify chose to target the audience in Sweden first because they knew that if they started by penetrating the large market in the United States first, the response might not be as good as expected. After successfully entering the Swedish market, Spotify gradually expanded to other countries in Europe.

2. Pay attention to things that others might overlook or not care about.

Spotify chooses to focus on things that others might overlook or not be interested in, such as the idea of creating a music world and listening to music in the air since the era when music streaming was not yet popular.

3. Conduct everything in accordance with the law.

Spotify places great importance on legal matters, ensuring that everything is conducted in accordance with the law within the music industry. For example, in 2008, Spotify announced contracts with major record labels such as Universal Music Group, Sony BMG, EMI Music, Warner Music Group, Merlin, The Orchard, and Bonnier Amigo to include popular songs in the Spotify service legally.

How to use Spotify Wrapped🎤

When you open the app on Android, iOS, iPadOS, Windows, or macOS, you will see the Spotify Wrapped 2024 banner on the main page. Click on the banner to start viewing your music listening data for the year.

The report will be presented in the form of a "slide show," similar to a story on a social media platform, highlighting usage such as the most listened-to songs, the most frequently listened-to artists, and the total listening time over the past year. The last slide will allow us to download it as an image file for sharing.

Spotify Wrapped 2024 is not just a feature; it's like the soundtrack that reflects our life's stories, through happy, sad, or successful moments. The songs we listen to are like companions who understand us at every stage.

If anyone wants to see their Spotify Wrapped, just open the Spotify app and go to the Home page to find your Wrapped. And don't forget to update the app to the latest version for a smoother experience.